Portfolio | Sagax Associates

Sagax provides economic recovery and development consulting services to governments, nonprofit organizations, public-private partnerships, and businesses so they can respond to and prepare for economic disruptions and disasters. (Wilmington, DE)

Scope: Digital Marketing Materials

Identity Refresh

Scope: Logo & Brand Identity Refinement (including the creation of Brand Guidelines)

Concept: The re-designed labyrinth mark reflects Sagax’s expertise in helping disrupted communities successfully navigate crises and disasters. Hidden at the center of the mark is a figure loosely based on the universally-recognized symbol for female. This figure is a subtle nod to Sagax being a woman-owned business and alludes to the unique perspective female-owner Kirsten McGregor brings to developing bold recovery and resilience plans. Positioned with open, uplifted arms, the figure suggests inclusion, positive momentum, and collaboration.