Lauricella Design is the studio of Kristin Richards Lauricella, a Vermont-based creative director and designer who partners with organizations and businesses to craft communication and marketing materials that are clear, purposeful, and visually engaging.
With more than 25 years of experience in brand, print, and web design, Kristin brings a thoughtful, detail-driven approach to every project. She specializes in translating complex ideas into accessible, compelling visual systems—from brand identities and print collateral to infographics and websites. By combining seasoned creative insight with strategic thinking, she ensures every design solution is beautiful, inviting, and effective—connecting with audiences and elevating brands.
Kristin believes that, at its heart, successful design is storytelling. Done well, it distills ideas, sparks emotion, and strengthens connection.
Most of Kristin’s work comes through client referrals, reflecting the long-lasting relationships she builds. These partnerships support brand consistency, preserve institutional knowledge, and foster smooth, collaborative workflows. Clients describe her as a thoughtful collaborator—insightful, meticulous, and calm under pressure. As a trusted partner, she listens closely, thinks critically, and brings clarity and precision to every challenge. When clients work with her, they gain a hands-on expert deeply invested in their success.
Based in Vermont’s Mad River Valley, Lauricella Design partners with a diverse portfolio of clients—from local small businesses and growing startups to international corporations and high-profile institutions across the nonprofit, education, and for-profit sectors. When she’s away from the studio, Kristin explores her creativity through painting and pottery or enjoys the Vermont landscape while hiking or skiing.
