Portfolio | The Park School of Buffalo

The Park School of Buffalo is a private, co-educational, college preparatory school located in Amherst, NY. Founded in 1912 during the country day school movement, The Park School has the distinction of being one the oldest Progressive schools in the country. Park’s student-centered approach incorporates project-based and experiential learning and serves roughly 300 students from Pre-Kindergarten through Grade 12. (Buffalo, NY)

Projects include Brand Identity Refresh, Viewbook, Centennial History book, and various other marketing materials.

Identity Refresh

Scope: Logo & Brand Identity Refinement (including the creation of a Style Guide), Print Collateral, Advertising, Various Logo Applications

Challenge: Create a stronger, more consistent look and feel across all brand applications. Refine the identity: shift logo focus back on the School seal to emphasize Park’s college-prep education, update and strengthen typography, develop the “This is Park” campaign using compelling photography to tell the story, and update all print materials with new look and feel.

“It has been wonderful working with Lauricella Design. Kristin is so much more than a talented designer — she is a partner, a listener, and a collaborator. Kristin led the process as Park rebranded our school and summer camp. She was able to capture who we are with a clean and modern look that represents who we are as a school and community. The marketing team has been thrilled with our new viewbooks and brochures for both school and camp. When we needed professional photography, she came on campus and captured exactly what was needed. Kristin connects with both kids and adults, making the photoshoot seamless and very fun! I highly recommend working with Lauricella Design to see how her magic works for you!”

– Marnie Cerrato, Director of Enrollment Management, The Park School of Buffalo

Scope: Viewbook

Scope: Centennial History Book & Commemorative Poster

“To celebrate Park's centennial, we partnered with Kristin to design the Park School Centennial History Book. Having never tackled a project of this magnitude before, we relied on her expertise to make the book both interesting and accessible. Kristin began by listening closely to key stakeholders to fully understand our goals and then developed a wonderful design concept that guided the entire publication. She captured the ethos of Park by carefully curating a powerful selection of images culled from thousands of archival photos. Kristin also paid painstaking attention to each typographical and graphic element in the book and shepherded it through print production. The book has received rave reviews from parents, alumni, foundations, donors, and other friends of our School for telling our complex, century-long story in such a visually compelling way. I couldn’t imagine doing this without Kristin and give her my highest professional and personal endorsement!”

— Carolyn Hoyt Stevens ’81, Director of Development, The Park School of Buffalo

The Park School’s Summer Camp utilizes the school’s beautiful, 34-acre campus for athletic camps, day camp, outdoor adventure camps, and their unique Summer Scholars specialty programs.

Scope: Print Collateral (Catalog, Mailers), T-Shirts, Logo, Posters, Advertising (Print/Digital)

Challenge: New leadership and comprehensive program changes required updated identity and marketing materials to communicate the camp's renewed connection to and re-alignment with The Park School's mission.