Want to work together?
I'm always always looking for new creative challenges and would love to learn more about you.
Lauricella Design, LLC
Kristin Richards Lauricella
Creative Director, Designer
phone: 617-947-6232
email: kristin@lauricelladesign.com
Capabilities
When you engage my services, you work exclusively with me. I become deeply involved in your project and bring over 20 years of experience to each new challenge. If you have been referred to me, most likely you have heard that I am creative, practical, and detail-oriented — a rare combination in the design world.
I serve a wide range of clients, big and small, in both the corporate and nonprofit worlds. It’s exciting to develop and create thoughtful, strategic solutions that inspire, inform, and compel their target audience.
My location in Albany, NY, allows me to offer a competitive rate for my services while still being close enough to metro New York and Boston to personally meet with regional clients when necessary. I am well-versed in working remotely and use Zoom and other video platforms to provide seamless client communication during the design process from concept to completion.
While each of my clients is unique, my approach to providing design solutions remains the same. Whether creating a logo or brand identity system, print collateral, website, product packaging, or event materials, I begin by learning your brand’s unique attributes. That understanding then guides my work and inspires the design I use to tell its story, bringing your message to life and presenting it in the most engaging and memorable way possible.
Creative Consultation
In person or via Zoom video platform
Project Scope Evaluation and Refinement
Collaborative Brainstorming
Creative Concept Development
Art Direction
Branding
Brand Identity + Logo Design
Brand Refinement
Brand and Style Guidelines
Corporate + Nonprofit Collateral
Business Cards + Stationery
Brochures
Community Outreach Materials
Annual Reports
Special Event Materials
Invitations + Announcements
Print Advertising
Direct Mail
Book Design
Web & Digital
Website Design
Digital Advertising
Packaging & Signage
Product Packaging
Retail Visual Merchandising
Shopping Bags + Retail Tags
Posters & Banners
Signage
Process & Production
Project Management + Support
Website Management
Color Correction
Print Production Management