Want to work together?

I'm always always looking for new creative challenges and would love to learn more about you.

Lauricella Design, LLC
Kristin Richards Lauricella
Creative Director, Designer

phone: 617-947-6232
email: kristin@lauricelladesign.com

Capabilities

When you engage my services, you work exclusively with me. I become deeply involved in your project and bring over 20 years of experience to each new challenge. If you have been referred to me, most likely you have heard that I am creative, practical, and detail-oriented — a rare combination in the design world.

I serve a wide range of clients, big and small, in both the corporate and nonprofit worlds. It’s exciting to develop and create thoughtful, strategic solutions that inspire, inform, and compel their target audience.

My location in Albany, NY, allows me to offer a competitive rate for my services while still being close enough to metro New York and Boston to personally meet with regional clients when necessary. I am well-versed in working remotely and use Zoom and other video platforms to provide seamless client communication during the design process from concept to completion.

While each of my clients is unique, my approach to providing design solutions remains the same. Whether creating a logo or brand identity system, print collateral, website, product packaging, or event materials, I begin by learning your brand’s unique attributes. That understanding then guides my work and inspires the design I use to tell its story, bringing your message to life and presenting it in the most engaging and memorable way possible.

Creative Consultation

  • In person or via Zoom video platform

  • Project Scope Evaluation and Refinement

  • Collaborative Brainstorming

  • Creative Concept Development

  • Art Direction

Branding

  • Brand Identity + Logo Design

  • Brand Refinement

  • Brand and Style Guidelines

Print

  • Corporate + Nonprofit Collateral

  • Business Cards + Stationery

  • Brochures

  • Community Outreach Materials

  • Annual Reports

  • Special Event Materials

  • Invitations + Announcements

  • Print Advertising

  • Direct Mail

  • Book Design

Web & Digital

  • Website Design

  • Digital Advertising

Packaging & Signage

  • Product Packaging

  • Retail Visual Merchandising

  • Shopping Bags + Retail Tags

  • Posters & Banners

  • Signage

Process & Production

  • Project Management + Support

  • Website Management

  • Color Correction

  • Print Production Management