Sesame Workshop, Sesame Street

Scope: Print Collateral

Along with Too Small to Fail and the George Kaiser Family Foundation, Sesame created the early literacy initiative called Talking is Teaching: Family Moments: Talking, Reading, and Singing Together. The program leverages the power of the beloved Sesame Street friends to motivate parents and caregivers to make the most of everyday opportunities to talk, read, and sing with their children ages 0-3, and inspire and empower parents and caregivers to promote their children's literacy development while nurturing their overall growth—from day one.