Want to work together?
I'm always always looking for new creative challenges and would love to learn more about you.
Lauricella Design, LLC
Kristin Richards Lauricella
Creative Director, Designer
I have been designing all of my life.
For as long as I can remember, I've been sensitive to the way text and images come together to tell a story. Long before I knew what a graphic designer was or did, I was mentally rearranging the often clunky pages of school textbooks so that information was presented in a more compelling way. This sensibility continues to be the foundation for my work. Quite simply, who I am and what I do are inextricably linked.
I am passionate about the power of strong design and how it can amplify a message. At its heart, design is really about storytelling. It is a first impression – the voice that speaks before you say a word. Successful design solutions employ type, color, and imagery to quickly and effectively convey a message. Your message.
My expertise lies in bringing that message to life and presenting it in the most engaging and memorable way possible. To connect, compel, and captivate an audience. To develop thoughtful, strategic solutions that inspire and inform.
I serve a range of clients, big and small, in both the corporate and nonprofit worlds. While each client is unique, my approach remains the same. Whether creating a logo, print collateral, product packaging, or event materials, I begin by learning a brand’s unique attributes. That understanding then guides my work and inspires the design I use to tell its story.
If you have been referred to me, most likely you have heard that I am creative, practical, and detail-oriented — a rare combination in the design world. When you engage my services, you work with me — I become deeply involved in your project and bring over 20 years of experience to each new challenge. I hope this intrigues you, and you'll consider contacting me for your next project.
Brand Identity + Logo Design
Brand and Style Guidelines
Corporate + Nonprofit Collateral
Business Cards + Stationery
Community Outreach Materials
Special Event Materials
Invitations + Announcements
Packaging & Signage
Retail Visual Merchandising
Shopping Bags + Retail Tags
Posters & Banners
Web & Digital
Creative Consultation + Art Direction
Strategic Marketing Expertise
Project Management + Support
Color Correction + Print Production Management